As a general rule, an acronym or initialism cannot be considered descriptive unless the wording it stands for is merely descriptive of the goods or services, and the acronym or initialism is readily understood by relevant purchasers to be “substantially synonymous” with the merely descriptive wording it represents. See Modern Optics Inc. v. The Univis Lens Co., 234 F. 2d 504, 506, 110 USPQ 293, 295 (C.C.P.A. 1956); Baroness Small Estates, Inc. v. Am. Wine Trade, Inc., 104 USPQ2d 1224, 1230-31 (TTAB 2012) (holding CMS not substantially synonymous with the grape varietals cabernet, merlot, and syrah and therefore not merely descriptive for wine) […]

The title, or a portion of a title, of a single creative work (such as a book) must be refused registration under §§1, 2, and 45 of the Trademark Act, 15 U.S.C. §§1051, 1052, and 1127, unless the title has been used on a series of creative works. The title of a single creative work is not registrable on either the Principal or Supplemental Register. Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1162, 64 USPQ2d 1375, 1378 (Fed. Cir. 2002) (“the title of a single book cannot serve as a source identifier”) […]

The trademark registration process, step one conduct a trademark search to determine whether another prior registered mark may prevent registration of the new mark, an attorney can generate a trademark search report and drafting trademark availability reports, prior to the preparation and submission of trademark applications. Once a trademark application is submitted for review by the USPTO, as your attorney we will oversee the prosecution of your trademark application […]

Trademark Specimen showing use of the Mark to identify your goods/services must be submitted with a trademark application. The specimen must show the Mark as filed and identify the goods/services specified in the application, such as packaging, labels, menu, webpage. Likely a picture of your product with a tag or label or packaging showing the mark and good/product […]

Trademarks are classified based on the type of product or service the mark is associated with and identifying. Determine the class of your trademark by reviewing the trademark classes Trademark Classes […]

Slogans or phrases used on items such as t-shirts and sweatshirts, jewelry, and ceramic plates have been refused registration as ornamentation that purchasers will perceive as conveying a message rather than indicating the source of the goods. See Damn I’m Good Inc. v. Sakowitz, Inc., 514 F. Supp. 1357, 212 USPQ 684 (S.D.N.Y. 1981) (“DAMN I’M GOOD,” inscribed in large letters on bracelets and used on hang tags affixed to the goods, found to be without any source-indicating significance) […]

What is a trademark -A trademark is a form of protection for a product mark™ in the form of a word, name, phrase, tag-line (Standard Characters) symbol, graphic, color (Stylized and/or Design) or a combination word/graphic that identifies a product being introduced in the market place […]

By performing a trademark search your aim is to discover if any trademarks are in existence, which may be relevant to your choice of a mark or affect the outcome of your own trademark application. Based on the trademark search results you will be able to determine whether or not your mark is cleared for registration (registerable) […]